Building Your Brand Kit

Before someone reads your caption, watches your video, or clicks your link , they've already started judging you.

Your profile photo. Your colors. Your fonts. The way everything looks at a glance.

So if it looks low quality, low effort and inconsistent, guess what they're gunna think about you.

That's what your Brand Kit is. Its the visual layer of your personal brand.

Now, you don't need to spend weeks on this to begin with.

Most people way overthink it at the start.

You just need something professional and consistent enough to get you moving.

Here's what you need:

1. Brand Colors + Font Pairing Pick 2-3 colors and a font pairing that feels like you and looks clean.

That's it.

You don't need a full style guide, you just need enough consistency that when someone sees your stuff across different platforms, it all feels like the same person.

Good free tools to help: coolors.co, fontpair.co, fontjoy.com.

2. A Logo or Name Treatment Your logo can literally just be your name in a great font to start.

Simple is always best. You can get something clean made on Fiverr for next to nothing.

I started with my signature as my logo. It worked fine. You can always level it up later.

Only a handful of people know who you are at the start anyway, so don't stress about recognition just yet.

3. A Profile Photo That Does the Work This doesn't need to be a $50k production, but it does need to be better than an iPhone selfie.

If you're taking yourself seriously (even a little), invest in a photo that reflects the brand you're building.

A lot of us recognize people by the little icon in the corner of their socials and the bio on their website... So you want to make sure you don't blend in to everyone else.

I know a guy with a sick style that takes banging portraits 😉

4. A Basic Visual Template For your social posts, carousels, pitch decks, you need a template so you're not starting from scratch every time and everything stays consistent.

Canva is free, super simple (like me 🤪), and has heaps of templates to get you started.

If you can't find what you need there, CreativeMarket.com has a huge library of premium ones.

The goal here isn't perfection, it's to be recognizable.

No matter where someone finds you, your stuff should look and feel the same. Same colors. Same fonts. Same energy.

That consistency is what makes a brand feel real and trustworthy over time.

Get this done in a morning and move on.
You can always refine it.
I've updated mine more than once and I'll do it again.

Tomorrow we're talking about where to actually show up online and why trying to be everywhere is destroying your results.

— Luke

P.S Ima remind of you this every day if you haven't guessed yet. But BRAND STACK is the community you want to be in if you want to dial your Personal Brand the fuck in. Keen to see you there. 🤘