What Platform Do I Use?
Hey my guys,
Trying to be everywhere is the fastest way to be nowhere.
I see it so much. People spin up to Instagram, TikTok, LinkedIn, YouTube, a podcast, a newsletter all at once.
Burn out within a month, and get results on none of them.
So here's the rule: pick 1-2 platforms and go hard at just them.
Which platforms though?
There are 2 things you need to consider: Where does your ideal avatar actually hang out and which ones will you actually enjoy creating for.
Because if you hate making content for a platform, you'll stop.
Depending on your niche, here's how I'd think about it: Instagram + YouTube works well for visual, personality-driven brands. TikTok + YouTube if you're younger audience and short-form first. LinkedIn + YouTube if you're going after professionals and corporate.
But if I had to pick the GOAT of all platforms for getting people to genuinely buy into you, it's YouTube.
Long-form content lets people spend bulk time with you.
They get to see how you think, how you talk, how you work.
How many 30 second reals do you need someone watch to have them spend 30 minutes with you vs one 30 minute video...
It takes the most effort, but it compounds way harder than anything else.
For me, Instagram and YouTube are my two. Instagram because it's visual, it's where my clients scroll, and it works unreal for my ads. YouTube because it gives my audience a place to go deep with me.
LinkedIn is secondary, my content gets repurposed there, but it's not where I put my primary energy (and i hate it).
What about a website?
You don't need one to start. A social media profile with ripper content is enough to get going.
But eventually, especially when you're ready to sell your gunna need one.
And here's another reason i think a website is banger: your website is the one place you have complete control over.
You can't get cancelled. You can't get deplatformed. It's yours.
The good news is you can build it yourself. Squarespace is insanely easy (if i can work it out you can), affordable, and it has great templates.
You can even just use their ai builder and whip up a simple one-pager to start.
As long as it reflects your mission, your brand kit, and looks professional.
If you're time-poor or not confident with design, hire someone for a simple one-page site.
Spend $400-$1500 MAX. You do not need a $10k website to kick off.
When you're finishing off your website, keep these in mind:
Optimise for simplicity. White space is your friend, don't cram it
Make sure every link actually works
Only show social media icons for platforms you're actually active on. If you're not on Twitter, don't have the fkn icon there
Keep it simple. KEEP IT SIMPLE
And across all platforms, make sure it's consistent.
Someone should be able to land on any one of your platforms and immediately know who you are, what you do, and who you do it for.
— Luke
P.S In my BRAND STACK deep dive calls we go over some of the data behind the scenes of whats worked for as across each platform we are using. If you'd like to go deeper, we'd love to have you.