So I have something new for you! Along with keeping you up to date with what I’ve been shooting, I’m going to be teaching you how to build a Personal Brand in our emails together as well 🤝.
Although I will continue to shoot commercial work, I believe Personal Brands are going to be sooooooo integral in the future we are heading into and have pivoted my core offer to helping founders, professionals and athletes build theirs. With that, lets dive into today’s topic: Why the FK do you even need one?

For Founders

So you’ve built yourself a nice company. A VERY NICE company! But people know the company, the companies name and what it does… But who built it 🤔? What do they believe? What is there purpose?
These are the questions that when answered unlock leverage not just for your Personal Brand but also the companies.

People spend more, trust more and the market value of companies that are founder led (public founder/CEO with known personal brand) are significantly higher.
You attract high value employees that identify with your mission, understand the way you do things and want to follow you into the fire 🔥 to achieve a shared goal.
You gain the ability to attract opportunity and increase your circle of influence in both business and leisure (find more super car mates to go driving with ‘da boi’s’.

This is not about becoming an iNfLuEnCoR, its about putting your reputation on steroids so you can properly leverage it.

For Professionals

Anita Dorwald - Leader on Demand Ops Transformation and Director of InspireWorx

Your doing all the right things; going to networking, running paid advertising, winning awards, shaking hands and kissing babes. But when someone looks you up…. Ghost town 👻.

All this hard work is for nothing if when people find out about you and go looking (WHICH THEY WILL) there’s nothing there for them to go deep on.

The audience that you build online guess what… YOU CAN SELL TO ALL OF THEM! A properly constructed Personal Brand with a highly aligned and motivated audience is easy to sell to.
When you run paid advertising, the likelihood that the leads turn into paying clients sky rockets 🚀
You attract speaking events and networking opportunities because ‘your the dude that does the thing, in that way, and knows some things about some stuff’
You also attract more of your IDEAL clients because they align with how you do things

For Employees

Jess Champerlain - Pharma Data UiUx designer

You may think your just another drone in the cog and wheel of your company, BUT! if your a highly motivated, high skilled individual, your Personal Brand can set your career on fire.

You communicate your value, skills and expertise = you can negotiate better pay and benefits
Your known as such a kick ass operator that other companies try and poach you!
You have the start of your own Personal Brand so that in the future if you ever did want to go it your own, you have a foundation to set it off

As you can see, at all levels there are extreme benefits for having a Personal Brand.

If you’d like to go a little deeper you can watch THIS VIDEO on my YouTube channel about why a Personal Brand is the unlock.

Every week we meet in my BRAND STACK community to build our Personal Brands together. There are also a tonne of free resources there to get you started. Check it out for free.

Or if your ready to unleash with me, you know where my inbox is 🫡.

Who The FK Needs a Personal Brand?

Well Guess I Do Destination Wedding Photography Now?