Your Chief Creative Officer
Ongoing strategy, creative and good vibes to help grow your Brand.
1 filming day per month (or 2 half days)
1 long form video - project breakdown, industry yap session, interview, etc
Up to 10 Instagram, LinkedIn talking reels (30–90s)
1 long form bts 'vlog' style project update
1 project update reel
Image gallery
Social media posting guide
Your CCO Package
$6,500/Month
Instead of palming your brand strategy and content off to young Tracy at the front desk, get your own CCO to help you strategize, create and deliver ripper media that will transform your Brand.
Oh, someone saw your Facebook ad? Now their scrolling your slick Instagram feed, diving into how you solve their problem, the latest conference you spoke at in Melbourne and how you left your safe corporate job to go all in on your own insurance brokerage company. - Then they booked.
Ahhh, you enjoyed a beer with someone at a networking event. After briefly checking out your LinkedIn they’re waist deep in your websites ‘how my process works’ page watching you break down a clients project win. - They just invited you to speak speak at their event .
Hot damn, as you take a sip of your morning coffee a new client has already paid the deposit and locked in a consult on your offer, all because they related to a YouTube video you made 6 months ago. - Their now your favourite client.
With my Personal Brand Playbook and bold creative style, I help you create a brand that speaks to your ideal customer, has them trust you and buy from you.
On the fence? Dunno if you need a Personal Brand? 👉
Weather you’re a founder, professional or an employee, check out this video on ways you can use your brand to bring opportunities to you, give you leverage or monetise an audience.
Reels
Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts, with billions of active users, are goldmines for personal branding.
Their bite-sized, engaging format captures attention instantly, and algorithms amplify viral content to massive audiences. Perfect for showcasing personality and expertise, short-form thrives on authenticity.
Long Form
YouTube’s massive 2.7 billion user base and powerful algorithm make it ideal for building a personal brand. Its long-form format builds trust and connections, while niche markets remain untapped, offering huge opportunities. As video consumption grows, YouTube’s discoverability keeps it a blue ocean for creators.
Featured: My interview with elite freestyle mountain bike athlete Dane Folpp 👉
Graphic Posts
Graphic posts on Instagram and LinkedIn captivate billions with bold visuals and concise, value-packed text. Shareable and versatile, they build authority fast. Untapped niches make them a blue ocean for creators to shine in a visual-first world.
Inspired by this guy 👉
My ‘Your CCO’ was inspired my dude Alex Hormozi — entrepreneur, investor, and author known for building and scaling multiple eight-figure businesses. His rise was not just because he kicked ass at business but because of his absolutely relentless commitment to Persoanl Brand.
By showing up consistently online with elite value-driven content, no-fluff insights, and a strong visual identity, he built undeniable credibility and trust at scale. His personal brand became an enormous magnet; attracting business deals, partnerships, and a massive audience that buys into him before they even look at the product.
The reason he crushed it was because he was honest, focused, and consistant.
My Personal Brand Playbook I use as your CCO is built on those same principles, to help you build a brand so clear and compelling, people remember you first.
How Does Your Personal Brand Stack up? Download Your Free Self-Audit Checklist Here
FAQs
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Guess what neither was I when I started. But I’ve learned a thing or two on how to speak to the camera and coach people how to pretend that its not even there!
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Good. That means we can get it right from the start and you don’t have to go screaming into the ether for a year before we work out what works.
Together I’ll help develop your strategy to hit the ground running.
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You know what that probably means? Your a genuine person that doesn’t take themselves too seriously and has a tone of value you want to provide to the world.
This means we will totally jam together. If you have done the things you say you have done then there is nothing to feel ‘imposteror’ about.
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YES! You are the key person of influence in your field and have a tone of knowledge from the years you have spent in your craft.
There is a tone of people that share your values, beliefs and world view that are dying to hear your story.
The more niche the better.
What are the people saying?
Hey, I’m Luke :)
I’ve been a photographer for the last 7 years and my passion has always been capturing the human element in all my work. Whether that’s people sitting for their portrait, elite athletes going full throttle or documenting the locals in my travels.
I work with founders and professionals to build their Personal Brands to bring them opportunities and build a community they can sell to.